Make Sure You Know Your Advanced Location Settings on Google Adwords

...if you don't check your advanced location settings on your Adwords campaigns, you're likely wasting a lot of clicks! Did you know that if you target the UK for example, people outside the UK may still see your ad? Furthermore, even if you selected for your campaign to NOT appear on the Display Network, it may still appear on the Display Network via the default Location settings - so double check your Location settings in your Adwords campaigns!